The Club or County Public Relation Officer (PRO) is an integral part of the Club / County Committee with responsibility for the perception of YFCU within the club and beyond.
The PRO communicates with the general public on behalf of the Club / County. You are in a position to present, in an attractive manner, a good image of your club. The level and quality of publicity given to the club depends a good deal on the PRO.
It is important for the future of YFCU that the Association is seen as an attractive, active, progressive and positive organisation. You are the team leader in fostering and harnessing all communication methods at your disposal and gaining coverage for your club. Good coverage for your club boosts the morale of officers and clubs, and in turn helps to increase membership within your club.